BoniSport since 1940. Our sign, our future.

From one thousand nine hundred forty our family offers clothing & equipment for sports and leisure.

We have dressed generations of Genoese to the sound of Jeans and Loden, we have imported the first technical brands for mountain enthusiasts, we have sold the first high-altitude tents by Messner, we have sent hordes of inveterate campers and walkers all over the world. Always there, in a beautiful as difficult historical center of Genoa, in the market square that overlooks Via Gramsci. Piazza dello Statuto. A shop, which in 1940 was just a counter, which uses the external space as a direct continuation of the internal one. Than came the major restructuring of Via Prè and surrounding areas, the challenge was great (and still is), but we have not pulled back. Thus was born another small corner of the mountains in the middle of the center of Genoa, in the characteristic Piazza Truogoli di S.ta Brigida. A Boni Sport all climbing, mountaineering, ski mountaineering, freeride skiing… and anything else adrenaline-pumping you can think of doing.

And here we are, after more than 80 years, always linked to the tradition of commerce, where a customer is a customer, it is not a number and even less an algorithm. Where requests, even the most incredible, are welcomed. Where if you don’t know how to set up a tent, you do it together. If you want equipment for a crazy day in the mountains, you will be rented. If you want to cross the desert, what you need is recommended. If you want to have something very warm or very comfortable or very technical or very cheap, it sells to you. Where if you want to meet people for your outdoor experiences, someone introduces yourself. Suvvia BoniSport is a place (… or rather two places!) That if one day you even just want to have a chat while breathing mountain air, it can be done.

We did not stop here, the times evolve and what we like is to evolve with them, stay up to date. We have revolutionized our web page with an e-commerce that will allow you to make purchases in total comfort on our online shop, to rent material for your outdoor weekends or for holidays. Above all, we have bet on the future of our city, because operating for eighty years in a territory means being an integral part of it, which is why today we offer our customers and tourists who visit Genoa walking experiences in an outdoor environment and e-mtb excursions with or without a guide. Thanks to the collaboration with the Guide Society of Finale you can have a professional by your side in any mountain experience or you can participate in one of the courses born from this collaboration. Finally, our mtb guides are at your disposal for city tours or its trails in Liguria, you can participate in one of our group excursions, book a single outing or rent only the e-mtbs in the rental or activities section.

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