BoniSport since 1940. Ours sign our future.

From one thousand nine hundred forty our family offers clothing & equipment for sports and leisure.

We dressed generetions of Genoa to the sound of Jeans & Loden, we imported the first brands to technical mountain lovers, we sold the first high-altitude tents signed Messner, we sent hordes of campers and extreme walkers for the whole word Always there, in a beautiful as difficult historical center of Genoa, in the market square that overlooks Via Gramsci. Piazza dello Statuto. A shop, which in 1940 was just a counter, which uses the external space as a direct continuation of the internal one. Than came the major restructuring of Via Prè and surrounding areas, the challenge was great (and still is), but we have not pulled back. Thus was born another little mountain corner in the middle of the center of Genoa, in P.zza Truogoli di S.ta Brigida. A BoniSport all climbing, mountaineering , ski mountaineering, ski freeride… and any other thing you can think of.

And here we are, after more than 80 years, always linked to the tradition of commerce, where a customer is a customer, he is not a number and much less one to be cheated. Where requests, even the most incredible, are welcomed. Where if you don’t know how to put up a tent, we do it together. If you want equipment for a crazy day in the mountains, you can rent it. If you want to cross the desert, we recommend what you need. If you want to have something very warm or very comfortable or very technical or very cheap, they will sell it to you. Where if you want to meet people for your outdoor experiences someone will introduce you. Come on, BoniSport is a place (… or rather two places!) that if one day you even just want to have a chat while breathing in the mountain air, you can do it.

We did not stop here, the times evolve and what we like is to evolve with them, stay up to date. We have revolutionized our web page with an e-commerce that will allow you to make purchases in total comfort on our online shop, to rent material for your outdoor weekends and for your holidays and to discover the latest news on our social networks. In recent years we have gone over the city’s bourder line, in one of the most glamour street of Genoa, with the new opening of BoniSport Via Sestri, where we offer the brands that have applied the outdoor culture to the urban style. Thanks to the collaboration with the Finale Guide Society you can have a professional by your side in any mountain experience or you can participate in one of the courses born from this collaboration. Finally, in the last chapter of our news you will find e-mtb excursions with or without a guide, the rental is provided for short or long term to experience the beauty of moving with a pedal-assisted mountain bike.

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